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Tag Archives: context

  • Turning Words into Wonder: How Transcreation Shapes Global Brands

    In the world of translation, there’s a unique process that goes beyond mere word-for-word conversion—it’s called transcreation. At Tecnitranslations, we’ve had the privilege of working on numerous projects where transcreation is not just necessary, but vital. One such ongoing project involves translating the script for a series of toy commercials every year. This task, while …

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